Drive Traffic to Your Website

Did you know that “Direct Navigation” can often account for as much traffic to your website as do search engines…perhaps even more?

“Direct Navigation” can happen when someone types in your domain name, or URL directly into the address bar of their browser. This also¬† can include links from emails and bookmarks.

What might some of these marketing solutions be? Business cards, direct mail, magazine ads, newspapers, signage, etc.

For example, in Homes and Land…or newspaper advertising, you could continue to show 2 or 3 listings or whatever, but would devote the thrust of your message as to why they should visit your website with 2 or 3 zingers…maybe even only one if it is a biggie.

And another idea…send out those postcards. You could display an image of your website on the card, and then list a zinger or two as to why the recipient should visit your website. Agents that have done this¬† say they could see the increased traffic to their websites via their stats.

You can probably reduce the size of your advertisement one notch!

Here is a list of zingers that you can place in your advertising.

  • NEW! Search homes by neighborhood!
  • See Photos of your favorite listings!
  • View all MLS listings from all real estate companies.
  • See what homes sold for in your neighborhood.
  • Estimate what your home is worth.
  • Save your favorite listings for future viewing.
  • Save your search for future viewing
  • Find information on schools, and neighborhoods.
  • Receive the latest email notification of new listings matching your search criteria.
  • Send listings of interest to family and friends by email.
  • View Buyer and Sellers tips.
  • Calculate how much home you can afford.
  • Calculate your mortgage payments.

Integrate your marketing strategies…offline marketing and online marketing…then watch your traffic grow!